Sanitas Customer Journey

In order to survive in the insurance market, health insurers must provide innovative and digital service modules for their customers. For example, Sanitas launched a service package that checks the advice and assessment of cosmetic surgery in an automated process and offers potential doctors to the interested customer.

Solution characteristics

  • Mapping of the customer journey to the treatment process of a cosmetic operation
  • Seamless connection of partners such as doctors or medical telephone consultations
  • Multi-channel option for the customer
  • Channel tracking of the customer as well as customer analytics tool
  • Interface to control Adobe CQ5 for content presentation

Integration

of the platform into the existing system landscape of an insurer.

Innovation

Simple extension of the service package for insurance companies by means of an agile platform.

A platform

allows seamless connection to physicians and other partners.

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